It started during a conversation with a client. We argued over Google controlling the web. My client was sure there was a possibility for a new search engine to appear and take over the Google monopoly : because Google doesn’t do the job properly of representing the extent of the web.
With my SEO expert belief, I argued against this because Google controls all the non-toxic websites on the internet, and their grip on the legal internet was too big to ever have competition catch up.
So what did we do? We asked Google how they were controlling the web, in other ways on many pages Google has indexed ? This that started a spark in my entrepreneurial journey : Google had indexed only 4% of the information that exists on the internet.
It’s means a lot to me, has my world collapsed? If Google only indexes 4% of the internet and their users rarely go over the first page of a search, it means that the content we consume represent only 0,04% of all websites from the internet.